Your Impartial Co-Founder

IdeaFloat shows you if people actually want what you're building - with honest data about both opportunities and challenges.

We're the co-founder who tells you what you need to hear, not what you want to hear. No MBA jargon, no toxic positivity, just real validation to help you make informed decisions.

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Born from Frustration

After years of dissecting business plans, P&L statements, and analyzing businesses that never felt quite right, three entrepreneurs (a father and two sons) built the tool they wished existed - one that gives honest, data-driven validation without the BS.

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How We're Different

Traditional business tools cheerfully tell you everything will work out. IdeaFloat doesn't do that.

We show you both sides:

  • ✅ "Your market is $50M with 15% annual growth"
  • ⚠️ "Competition is intense - here's how to differentiate"
  • ✅ "Strong demand signal from customer research"
  • ⚠️ "Customer acquisition costs may be higher than expected"

You get a validation score - maybe it's 72% and you're ready to build, maybe it's 45% and you need to refine. Either way, you'll know exactly where you stand.

Who This Is For

  • First-time entrepreneurs who need honest guidance without the MBA speak
  • Anyone tired of filling out the same business plan template 20 times
  • People who want to know if their idea has real demand before spending months building
  • Consultants who need data-driven validation for their clients
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What IdeaFloat Means

How often have you said, "Hey, I have an idea I'd like to float with you"?

That's us. We're the person you float ideas to - except we respond with real data instead of opinions.

We help you:

  • Figure out if you're solving a problem worth solving
  • Calculate how big your opportunity actually is (no "billion dollar market" fluff)
  • Know exactly what it costs to launch and break even
  • Find where your first customers are and what to say to them

The goal isn't raising money or winning awards - it's getting paying customers who stick around.

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Wes

Founder

Wes spent 35 years helping businesses succeed across retail, banking, and leading $120M+ transformation projects in Asia. He built IdeaFloat because the best founders he worked with all had one thing in common - they validated demand before building.

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Anthony

Founder

Anthony raised $70k on Kickstarter and learned the hard way that excitement doesn't equal validation. After seeing too many entrepreneurs (including himself) build things nobody wanted, he's obsessed with proving demand before anyone writes a line of code.

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Jonathan

Founder

Jonathan led teams across education, nonprofits, and corporate philanthropy for 12 years, learning what separates good ideas from sustainable impact. He's also toured globally as a musician (10M+ Spotify streams with YesYou) and brings that creative energy to helping entrepreneurs validate and launch.

Contacts:
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IdeaFloat Pty Ltd. Brisbane, Australia