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About IdeaFloat

IdeaFloat is the brainchild of two brothers and their father, entrepreneurs intimately familiar with the highs and lows of running businesses, startups, and even those that didn't quite take off.

This family team recognized the need for a tool to efficiently validate potential business ideas and translate them into clear, accessible business plans for sharing with one another and potential partners and investors. In the absence of suitable tools in the market, they took matters into their own hands and created IdeaFloat.

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Company History

IdeaFloat was founded in 2023 by a group of experienced entrepreneurs and business planning professionals.
Our goal is to help businesses achieve their goals and overcome challenges.

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What does IdeaFloat Mean?

How often have we said, "Hey, I have an idea I'd like to float with you"?
This phrase captures the essence of IdeaFloat. It symbolizes our commitment to:

  • Helping individuals validate their business ideas.
  • Assisting in articulating those ideas with clarity.
  • Evaluating the potential for profitability.
  • Facilitating the sharing of ideas with investors, friends, and banks.

Who is IdeaFloat for?

  • Entrepreneurs and business owners seeking to validate and refine new ideas.
  • Product owners looking to understand optimal pricing strategies for maximum profit.
  • Individuals new to the business world, seeking guidance in idea validation and pricing.
  • Small business consultants supporting clients in idea validation and business growth.
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Our Story

Having spent decades running our own businesses, and gaining experience in
corporate and nonprofit sectors, two brothers and their father decided to embark
on a joint entrepreneurial journey.

The dilemma was whether to purchase an existing business, explore a high-
demand new field, or brave the dynamic world of startups. After years of thorough
due diligence, none of the businesses we considered felt robust enough. We grew
weary of continuously dissecting business plans, profit and loss statements,
devising sales funnels, strategies, and acclimatizing to new operational models for
each appealing business or fresh idea. This led us to seek a faster, more efficient
method.

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Wes

Founder
Wes has been involved in helping small and large businesses succeed for over 35 years. In the 1980’s on the ‘front line’ in Retail and Banking, the 1990’s in Exec roles in Banking, then worked in a ‘Big Five’ consulting firm in leadership roles on significant global projects. In 2003 Wes established his own business, focused on helping large Western businesses find ‘success-via-transformation’ across Asian markets. Over the last 20 years, Wes has led large-scale transformation efforts across Asia, managing cross-functional and multi-cultural teams with budgets over USD 120 million.
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Anthony

Founder
Anthony is a product owner, business consultant and entrepreneur with over a decade of experience in large and small businesses. His recent accomplishments include raising over $70k on Kickstarter. Anthony’s expertise and passion lie in SaaS and AI, and he is always coming up with new ideas to create a passive income.
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Jonathan

Founder
Jonathan has worked in leadership roles across Education, Not-For-Profit, and Corporate Philanthropy sectors for the past 12 years, specialising in leadership, operations, and innovation. He has also toured the globe as a musician and has over 10million streams on Spotify under the group name, YesYou.
Contacts:
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IdeaFloat Pty Ltd. Brisbane, Australia