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Authors of IdeaFloat

Meet the 2 Brothers and Their Dad Behind IdeaFloat

After decades of running individual businesses, working in corporations, and contributing to non-profit organizations, two brothers and their dad wanted to run a business together and set up a family legacy. Faced with the decision of whether to buy an existing business or venture into a new field or startup, they found themselves immersed in countless negotiations or lengthy due diligence processes.

After spending countless hours evaluating numerous business plans, profit and loss statements, doing their own market size assessments, and breakeven calculators, they realized the process was way too arduous and time-consuming. Determined to find a quicker way, they combined their skills and expertise to create IdeaFloat, a platform that streamlines the process of validating and articulating business ventures.

Join us as we share our insights, experiences, and lessons learned along the way.