Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
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Personal Chef & Meal Prep: Menu Math + Delivery
Learn how to price your services, streamline delivery, and leverage technology for success in the personal chef and meal prep industry.
AI Persona Generator: Turn Reviews + Forums Into Real Segments
AI persona generators quickly transform customer feedback into actionable insights, enhancing audience understanding and marketing strategies.
Price Anchoring: The Simple Technique That Increases Average Order Value
Explore how price anchoring influences customer perceptions, enhances decision-making, and boosts average order value in strategic pricing.
“Jobs to Be Done” Interviews: 10 Questions That Uncover Real Demand
Uncover customer motivations and decision-making processes with essential questions for effective Jobs to Be Done interviews.
Idea to Numbers: The 20-Minute Profit Check
Quickly assess your startup idea's profit potential in just 20 minutes with this four-step process that focuses on demand, competition, and financials.
Are ‘boring businesses’ the best way to make money in 2025?
Explore why boring businesses, like cleaning services and laundromats, are thriving in 2025 and how they offer steady income and growth potential.
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