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The IdeaFloat Journal Established 2024 For founders who’d rather know Issue №01 · Jun 2026

Field notes for founders who’d rather know.

New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.

389 pieces 7 desks Free to read
The lead · May 21, 2024
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Cashflow… its a Business Maker or a Business Breaker

  In this article you will learn: The difference between cashflow and profit Why managing cashflow is critical for your business Ways to manage cashflow Prelude When I worked in the Banking industry in the 1990’s, a lot of my time involved interacting with and supporting small to medium sized businesses. Quite often I’d come […]

IF Wes KirkhamEditorial · 3 min read
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