Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
How to Develop a Market Size Assessment: A Beginner’s Guide
When starting a business or launching a new product, understanding your market size is crucial. But what exactly is a market size assessment, and why does it matter? Let’s break it down into simple terms, so even if you’re new to the concept, you’ll get a solid grasp on what it is and how to […]
Can you successfully run a business with friends or family?
In this article you will learn Owning a business with people you love can be hard! IdeaFloat was created by my two sons, Jonathan and Anthony and me, so we have personal and professional experience on this topic . After running our own individual businesses, worked in corporates and NFPs, we had enough work/life experience […]
Cashflow… its a Business Maker or a Business Breaker
In this article you will learn: The difference between cashflow and profit Why managing cashflow is critical for your business Ways to manage cashflow Prelude When I worked in the Banking industry in the 1990’s, a lot of my time involved interacting with and supporting small to medium sized businesses. Quite often I’d come […]
Marketing to People from Different Cultures
I am a writing this article from the perspective of an Aussie who has spent over 20 years working across the globe, mainly in Asia. I have made more cultural blunders than I care to remember, but fortunately ended up with some lifelong friends and had wonderful experiences. I thought it might be useful to […]
What is the SWOT Anaysis And How to Use It
What is a Market Size Assessment? A Market Size Assessment is an analysis conducted by businesses to determine the total volume or value of a specific market in terms of sales, revenue, or other metrics. It provides an estimate of the overall size and potential of the market where a business plans to operate. This […]
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