Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
How to Develop a Market Size Assessment: A Beginner’s Guide
When starting a business or launching a new product, understanding your market size is crucial. But what exactly is a market size assessment, and why does it matter? Let’s break it down into simple terms, so even if you’re new to the concept, you’ll get a solid grasp on what it is and how to […]
Can you successfully run a business with friends or family?
In this article you will learn Owning a business with people you love can be hard! IdeaFloat was created by my two sons, Jonathan and Anthony and me, so we have personal and professional experience on this topic . After running our own individual businesses, worked in corporates and NFPs, we had enough work/life experience […]
Marketing to People from Different Cultures
I am a writing this article from the perspective of an Aussie who has spent over 20 years working across the globe, mainly in Asia. I have made more cultural blunders than I care to remember, but fortunately ended up with some lifelong friends and had wonderful experiences. I thought it might be useful to […]
Want a way to give your brand a competitive advantage? Build ‘giving’ into your business model.
Today, there are 150 million startups worldwide, with 50 million new startups launching annually. On average, approximately 137,000 startups emerge every day. Among these, there are roughly 10 million social enterprises, collectively generating around $2 trillion in revenue annually, all while creating positive impacts. Firstly, what exactly is a social enterprise? Social enterprises are businesses […]
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