Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
How to Develop a Market Size Assessment: A Beginner’s Guide
When starting a business or launching a new product, understanding your market size is crucial. But what exactly is a market size assessment, and why does it matter? Let’s break it down into simple terms, so even if you’re new to the concept, you’ll get a solid grasp on what it is and how to […]
Cashflow… its a Business Maker or a Business Breaker
In this article you will learn: The difference between cashflow and profit Why managing cashflow is critical for your business Ways to manage cashflow Prelude When I worked in the Banking industry in the 1990’s, a lot of my time involved interacting with and supporting small to medium sized businesses. Quite often I’d come […]
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