Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
Idea to First Customer in 14 Days: Scripts, Templates, Checklist
Launch your business and secure your first customer in just 14 days with practical steps, tools, and templates for quick validation and outreach.
Idea to Legal: ABN, GST & Structure – A 10-Minute Decision Tree
Learn the essential steps to legally establish your business in the U.S., from choosing a structure to understanding sales tax requirements.
The ‘3 Conversations’ Validation: Talk to the Right People (Scripts Inside)
Engaging the right people through structured conversations can validate your business idea and guide your strategy effectively.
30 Student-Friendly Business Ideas You Can Run From a Laptop
Explore 30 flexible business ideas students can launch from their laptops, balancing academics with entrepreneurship for success.
17 Recession-Resilient Businesses for 2025 (With Unit Economics)
Explore 17 recession-resilient businesses that thrive during economic downturns, ensuring steady demand and reliable revenue streams.
Bookkeeping Startup Costs: Software, Pricing, Profit
Learn essential startup costs, software options, and pricing strategies for launching a successful bookkeeping business.
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