How to Develop a Market Size Assessment: A Beginner’s Guide
When starting a business or launching a new product, understanding your market size is crucial. But what exactly is a market size assessment, and why does it matter? Let’s break it down into simple terms, so even if you’re new to the concept, you’ll get a solid grasp on what it is and how to […]
Can you successfully run a business with friends or family?
In this article you will learn Owning a business with people you love can be hard! IdeaFloat was created by my two sons, Jonathan and Anthony and me, so we have personal and professional experience on this topic . After running our own individual businesses, worked in corporates and NFPs, we had enough work/life experience […]
Cashflow… its a Business Maker or a Business Breaker
In this article you will learn: The difference between cashflow and profit Why managing cashflow is critical for your business Ways to manage cashflow Prelude When I worked in the Banking industry in the 1990’s, a lot of my time involved interacting with and supporting small to medium sized businesses. Quite often I’d come […]
Marketing to People from Different Cultures
I am a writing this article from the perspective of an Aussie who has spent over 20 years working across the globe, mainly in Asia. I have made more cultural blunders than I care to remember, but fortunately ended up with some lifelong friends and had wonderful experiences. I thought it might be useful to […]
What is the SWOT Anaysis 
And How to Use It
What is a Market Size Assessment? A Market Size Assessment is an analysis conducted by businesses to determine the total volume or value of a specific market in terms of sales, revenue, or other metrics. It provides an estimate of the overall size and potential of the market where a business plans to operate. This […]
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