Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
How to Start a Courier Business: Vehicles, Routes, Pricing
Practical step-by-step guide to starting a courier business: choose vehicles, optimize routes, set pricing, and plan insurance and startup costs.
Build a Business Website From Scratch (Free + Paid Paths)
Step-by-step guide to build a business website: validate ideas with free tools, create branding and a landing page, then scale with Pro features.
Mobile Massage Business: Costs, Permits, Profit
Estimate startup costs, required licenses, monthly expenses, and profit potential (50–70%) for running a mobile massage business.
Agency Startup Costs: Team, Tools, Retainers
Budget for team (40–50% of costs), tools ($4k–$15k upfront, $150–$500/user/mo), and retainers ($2.5k–$15k/client); plan 12–18 months runway.
Mobile Bar: Compliance, Packages, Profits
Low startup costs and high margins make mobile bars lucrative—but only with strict compliance, smart packages, and strategic upsells.
Competitor Teardown in 30 Minutes: What to Copy, What to Avoid
A 4-step, 30-minute framework to identify competitors, copy proven strengths, avoid costly mistakes, and prioritize actions with the RICE method.
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