Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
Build a Business and Sell It: 24-Month Exit Plan for Beginners
Step-by-step 24-month plan to validate, scale, and sell your small business with clean finances, documented systems, and predictable revenue.
From 10 to 100 Customers: The Only Three Levers That Matter
Use three repeatable levers—acquisition, retention, engagement—to scale from 10 to 100 customers with refined ICP, faster onboarding, and referral systems.
Landing Page Smoke Test Under $50: Copy + Ads + Metrics
Validate product demand for under $50: write focused copy, build a simple landing page, add free analytics, and run a $30 ad test.
How to Start a Profitable Cleaning Business: 2025 Step-by-Step Guide
Step-by-step guide to start a profitable cleaning business: validate niche, set pricing, get licenses, market locally, and scale with recurring clients.
Grants to Start a Business in Australia: What’s Actually Open Now
Current Australian business grants open now: federal and state programs, funding ranges, eligibility, matched-funding rules, and application tips.
Market Size Without Guesswork: A Simple TAMtoSAMtoSOM Calculator
Practical guide and AI calculator to compute TAM, SAM, and SOM accurately—align revenue forecasts, pricing, and go-to-market plans.
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