Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
Home Staging: Packages, Pricing, Portfolio
Staging your home strategically often pays for itself by selling faster and increasing offers.
Dog Walking Startup Costs: Insurance, Pricing, Routes
Break down startup expenses, insurance needs, pricing strategies, and efficient routes to build a profitable dog-walking business.
Idea to Launch Weekend: 48-Hour Plan to Your First 10 Customers
Validate your idea and secure 10 paying customers in a weekend using interviews, a simple landing page, payment setup, and direct outreach.
Home-Based Business Rules in Australia: What You Can (and Can’t) Do
Essential guide to zoning, permits, tax rules, insurance, and what’s allowed or prohibited when running a home-based business in Australia.
The ‘Three-Customer’ Test Playbook: Pass/Fail Criteria + Tracker
Validate startup ideas in weeks using Problem, Solution, and Buyer tests with pass/fail benchmarks, landing-page metrics, and a tracker.
How to Start a Successful Dog Walking Business From Scratch
Step-by-step guide to launching a profitable dog walking business: market research, pricing, legal setup, marketing, and operations.
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The strategies our people use to run market analyses, build resilient businesses, and launch without a hitch. Educational, non-spammy emails.