Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
Google-First Validation: 9 Free Ways to Prove Demand in 24 Hours
Use nine free Google tools—Trends, Keyword Planner, Search Console, Forms and more—to validate market demand and gather customer signals within 24 hours.
Consulting Startup Costs: Insurance, Tools, Taxes
A practical breakdown of consulting startup costs: insurance ranges, essential software and hardware, tax rules, deductions, and cash-buffer planning.
AI for Financials: Auto-Build Your Breakeven & Cash-Flow in 20 Minutes
Use AI tools to build breakeven and month-by-month cash-flow models in 15-20 minutes, with investor-ready reports and no advanced finance skills.
Small Business Loans in Australia (2025): Approval Checklist + Score Tips
Essential 2025 checklist for Australian small business loan approval: eligibility, required documents, credit-score fixes, lender options and collateral tips.
I Have a Business Idea – Now What? 30-Day Roadmap
A practical 30-day plan to validate a business idea: test demand, analyze competitors, size the market, build financials, and prepare for launch.
How to Start a Pressure Washing Business for Under $1,000
Step-by-step guide to start a residential pressure washing business for under $1,000—covering equipment, legal setup, pricing, marketing, and breakeven timelines.
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