Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
Coffee Shop (2025): Business Plan Template + Startup Costs
Step-by-step coffee shop business plan with 2025 startup cost estimates, break-even timeline, menu pricing, suppliers, and financial projections.
AI Market Research on $0 Budget: The Exact Workflow I Use
Five practical steps using free AI tools to validate ideas, gather customer insights, analyze competitors, estimate market size, and build a go-to-market plan.
Build a Business With AI: 30-Day Challenge (Prompts, SOPs, Tools)
Launch an AI-powered business in 30 days with 30–60 minutes daily: validate ideas, build an MVP, run marketing, and close sales using AI prompts, SOPs, and tools.
The Referral Engine: 4 Micro-Prompts That Triple Word-of-Mouth
Four micro-prompts—double-sided rewards, shareable hooks, micro-commitments, and gated communities—turn satisfied customers into active referrers when timed right.
Investor-Ready Business Plan: Bank-Safe Structure + PDF
Step-by-step guide and PDF template to build a bank- and investor-ready business plan with market analysis, five-year financials, and a clear funding breakdown.
The $50 Starter Marketing Plan: Scripts, Templates, and a 1-Week Schedule
Launch a full marketing campaign in one week with $50: step-by-step daily tasks, scripts, templates, ads, email setup, and a waitlist page.
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The strategies our people use to run market analyses, build resilient businesses, and launch without a hitch. Educational, non-spammy emails.