Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
The ‘Value Proposition Formula’ That Makes Customers Choose You
A simple, testable value-proposition formula that pinpoints your ideal customer, the outcome you deliver, your unique advantage, and how to validate it.
Sole Trader vs Company in Australia: Costs, Tax, and When to Switch
Compare sole trader vs company in Australia — setup costs, tax rates, liability differences, and when it makes sense to incorporate.
Handyman Startup Costs: Tools, Vehicle, Insurance
Estimate handyman startup costs—from basic tools to a service vehicle and insurance—and get practical tips to cut expenses and plan for growth.
Roof & Gutter Cleaning: From $0 to $5K/Month Starter Plan
Step-by-step guide to launch a low-cost roof and gutter cleaning business: costs, pricing, marketing, and how to reach $5K/month.
How to Start a Lawn Care Business: Complete Guide (2025)
Step-by-step 2025 guide to launching and scaling a profitable lawn care business: validate demand, legal setup, equipment, pricing, marketing, and hiring.
Photography Startup Costs: Gear, Licences, Profit
A lean, well-priced photography business is built on smart gear, legal, and pricing choices and can break even in 6 months–3 years.
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