Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
Lean Canvas vs Business Plan in 2025: Which Gets You Funded Faster?
Compare Lean Canvas and business plans for 2025 funding—what works for early-stage startups, investor expectations, and when to add financial forecasts.
Idea to Plan: The 1-Page Business Plan Banks Don’t Hate (Template)
Build a bank-ready one-page business plan with a crisp summary, market proof, realistic financials, and a clear funding and repayment plan.
35 Business Ideas You Can Start From Home in Australia
35 home-based business ideas for Australians: digital services, crafts, sustainable ventures and local services, plus tips on permits, taxes and marketing.
Lawn Care Startup Costs in Australia: Equipment, Pricing, Profit
Estimate $2K–$50K startup costs, essential mowers and tools, pricing strategies, typical expenses (~45% of revenue) and profit outlook for Australian lawn care.
The AI Pitch-Deck Sprint: Slides, Script, and a 4-Hour Build
Step-by-step 4-hour workflow to create investor-ready pitch decks with AI: story, slide design, speaker notes, and final polish.
How to Start a Catering Business: Menu Math + Compliance
Price menus right, control food and labor costs, choose a niche, and secure U.S. permits and insurance to start a profitable catering business.
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