Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
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Are side projects worth it in 2025 to make money?
Side projects in 2025 can earn real money if you validate demand, niche down, leverage AI to save time, and plan finances—what works and common pitfalls.
How to Build a Business Without Social Media: 7 Offline Plays
Seven practical offline marketing plays—networking, trade shows, direct mail, partnerships, markets, workshops, and sponsorships—to grow and measure a business without social media.
Design a Business Logo in an Hour (That Actually Sells)
Create a professional business logo in one hour with AI: define brand traits, generate and refine options, test scalability, and export vector files.
Business Name Psychology: A 20-Minute Positioning-First Method
A positioning-first, 20-minute method to pick memorable, scalable business names using sound, emotion, testing, and domain checks.
The Legal Pack for Your First 5 Clients: Contracts, Invoices, IP
Clear contracts, professional invoices, and IP steps to secure payments, define ownership, and onboard your first five clients.
SEO in 30 Days for New Businesses: A Simple Plan to First Leads
A step-by-step 30-day SEO checklist for new businesses: keyword research, on-page optimization, content, technical fixes, link building, and tracking.
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The strategies our people use to run market analyses, build resilient businesses, and launch without a hitch. Educational, non-spammy emails.