Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
How to Build a Business Without Social Media: 7 Offline Plays
Seven practical offline marketing plays—networking, trade shows, direct mail, partnerships, markets, workshops, and sponsorships—to grow and measure a business without social media.
Design a Business Logo in an Hour (That Actually Sells)
Create a professional business logo in one hour with AI: define brand traits, generate and refine options, test scalability, and export vector files.
Business Name Psychology: A 20-Minute Positioning-First Method
A positioning-first, 20-minute method to pick memorable, scalable business names using sound, emotion, testing, and domain checks.
The Legal Pack for Your First 5 Clients: Contracts, Invoices, IP
Clear contracts, professional invoices, and IP steps to secure payments, define ownership, and onboard your first five clients.
SEO in 30 Days for New Businesses: A Simple Plan to First Leads
A step-by-step 30-day SEO checklist for new businesses: keyword research, on-page optimization, content, technical fixes, link building, and tracking.
The ‘Human + AI’ Content Engine for New Businesses (30-Day SEO Plan)
Build a Human+AI content engine to validate ideas, publish SEO-optimized articles, and drive organic traffic within 30 days.
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The strategies our people use to run market analyses, build resilient businesses, and launch without a hitch. Educational, non-spammy emails.