Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
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The Only 5 Financial Metrics That Matter in Year One
Track cash flow, burn rate, CAC, LTV, and gross margin weekly to extend runway, improve unit economics, and survive your startup's first year.
Competitor Analysis Template: The Only 5 Sections You Need
A simple competitor analysis template with five sections: snapshots, positioning, strengths/weaknesses, pricing, and customer gaps to find market opportunities.
27 Low-Competition Business Ideas With High Margins (2025)
27 low-competition business ideas with high margins across AI, sustainability, personalized products, and niche healthcare — includes quick validation and launch tips.
Idea to Identity: Name + Logo in 60 Minutes (Positioning-First Method)
Create a name and logo in 60 minutes with a positioning-first method—define value, audience, positioning, brainstorm names, and generate logos using AI.
25 Weekend Businesses You Can Launch With $500
25 low-cost weekend business ideas across services, creative, online, and product categories you can start quickly with $500.
SWOT Analysis Examples for Small Businesses (Free Download)
SWOT examples and free templates for small businesses—service, product, and retail. Map strengths, address weaknesses, spot opportunities, and plan for threats.
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The strategies our people use to run market analyses, build resilient businesses, and launch without a hitch. Educational, non-spammy emails.