Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
Your Competitor Analysis Is Missing These 3 Critical Elements
Competitor analysis often misses critical insights on technology, indirect competitors, and customer decision-making processes, risking market relevance.
I Pitched 12 Investors and Got 5 Offers – The Strategy Nobody Tells You
Learn effective strategies to secure investor interest through data-driven research, tailored pitches, and follow-ups that build trust.
The Only 5 Financial Metrics That Matter When Starting a Business
Master these 5 essential financial metrics to ensure your startup's success and attract potential investors.
How to Start a Pressure Washing Business for Under $500 (Complete Guide)
Learn how to launch a pressure washing business with just $500, covering equipment, legal setup, marketing, and service pricing strategies.
IdeaFloat vs. 40 Hours of Research: How AI Is Changing Business Validation
AI tools like IdeaFloat revolutionize business validation, making it faster, cheaper, and more accurate than traditional methods.
The Exact Email Template That Got My First 10 Paying Customers
Learn the email strategies and templates that helped secure my first 10 paying customers, focusing on personalization and follow-up techniques.
Find your corner of the workshop.
Expand your entrepreneurial mindset.
The strategies our people use to run market analyses, build resilient businesses, and launch without a hitch. Educational, non-spammy emails.