Tactical Business Analysis: How do I evaluate my business strong and weak spots?
Understand what a SWOT analysis is and why it's important for your business.
AI-Driven Competitor Insights: Who’s my competition?
If we want to win, we need to know how to search the market for competitors
Customer Validation: Who would actually buy my product?
Customer validation means testing your business idea with real potential customers to see if there is true product-market fit and demand. Find your customer fit now.
From Idea to Launch: The Journey of a Small Business Owner
This article is based on reflections from my experiences along with some best practices on setting up and running your own business
Marketing to People from Different Cultures
I am a writing this article from the perspective of an Aussie who has spent over 20 years working across the globe, mainly in Asia. I have made more cultural blunders than I care to remember, but fortunately ended up with some lifelong friends and had wonderful experiences. I thought it might be useful to […]
Want a way to give your brand a competitive advantage? Build ‘giving’ into your business model.
Today, there are 150 million startups worldwide, with 50 million new startups launching annually. On average, approximately 137,000 startups emerge every day. Among these, there are roughly 10 million social enterprises, collectively generating around $2 trillion in revenue annually, all while creating positive impacts. Firstly, what exactly is a social enterprise? Social enterprises are businesses […]
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