Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
Window Cleaning Business: 2025 Guide
Start and scale a window cleaning business in 2025 with low startup costs, essential tools (WFP), pricing models, legal setup, and marketing for recurring revenue.
Facebook Page for Business in 20 Minutes: Templates + Checklist
Set up a professional Facebook Business Page in 20 minutes with templates, on-brand visuals, starter posts, optimized tabs, and a pre-launch checklist.
Airbnb Property Management (No Owning): AU Guide
Manage Airbnb listings in Australia without owning property: strategies, state rules, profit calculations and tools for co-hosting and rental arbitrage.
Pre-Sales Validation: How to Sell It Before You Build It (Email + Invoices)
Validate demand and secure revenue before development by pre-selling: craft a clear value proposition, launch a landing page, run targeted emails, and collect invoices.
Amazon KDP for Beginners (2025): Niche Research to First Sale
Step-by-step Amazon KDP guide: niche research, formatting, cover design, metadata optimization, pricing and promotion to land your first sale.
Pool Cleaning Business: Routes, Pricing, Safety
Master route optimization, pricing tiers, and strict chemical safety to run a profitable pool cleaning business.
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