Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
How to Validate a Business Idea Before You Build Anything
Prove demand before you build: test assumptions, interview customers, run landing-page pre-sales, and model market and finances.
Profit First Method Explained for New Business Owners
Profit First flips accounting to Sales−Profit=Expenses, using five accounts, set allocations, and twice-monthly transfers to secure cash flow.
19 Low-Cost Business Ideas in Australia With High Profit Potential
19 budget-friendly Australian business ideas—service, digital, mobile and trade options with low startup costs and high profit potential.
Local Service Businesses Ranked by Startup Cost, Margin, and Payback Period
Compare startup costs, profit margins, and payback periods for tutoring, pet care, cleaning, handyman, and lawn care businesses.
After-Hours Business Ideas in Australia You Can Run While Employed
Low-cost, flexible after-hours business ideas for Australians—service, digital, creative and product side hustles to run while employed.
Business Idea Validation Checklist for First-Time Founders
Validate your startup idea before building: a six-step checklist to prove demand, test customers, size the market, and verify finances.
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