Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
Lean Canvas vs Business Plan: Which One Should You Use First?
Use a Lean Canvas to validate ideas quickly; build a Business Plan once validated to secure funding and scale.
How to Price a New Product When You Have No Sales History
Set a defensible price using cost floors, competitor benchmarks, value-based research, and testing.
Which Local Service Business Has the Fastest Path to $10k/Month?
Mobile car detailing offers the fastest route to $10K/month, while cleaning and handyman services balance speed and stability.
Junk Removal Business Startup Costs: Truck, Tipping Fees, and Labour
Vehicle choice, tipping fees, and labor management determine whether a junk removal startup succeeds or fails.
How to Validate a Business Idea Before You Build Anything
Prove demand before you build: test assumptions, interview customers, run landing-page pre-sales, and model market and finances.
Profit First Method Explained for New Business Owners
Profit First flips accounting to Sales−Profit=Expenses, using five accounts, set allocations, and twice-monthly transfers to secure cash flow.
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