Field notes for founders who’d rather know.
New writing every week on validation, market sizing, pricing and the unglamorous work of starting something real.
Recently from the desk.
Emerging Niche Markets With High Potential for Small Founders
Small founders can win niche markets by validating demand and focusing on AI, longevity, mental wellness and green energy.
Business Ideas for Rural and Coastal Australia
Practical business ideas for rural and coastal Australia: agritourism, aquaculture, local food, renewable energy and tech services.
How to Start a Mobile Car Detailing Business From Scratch
Step-by-step guide to start a mobile car detailing business: startup costs, essential equipment, pricing, marketing, and launch tips.
What Business Can You Start in Australia With $10,000? 15 Realistic Ideas for 2026
15 low-cost business ideas to start in Australia with $10,000, covering services, e-commerce, handmade and eco-friendly ventures.
How to Calculate Gross Margin, Markup, and Break-Even Price
Master gross margin, markup, and break-even pricing to ensure every product covers costs and drives profit.
Low-Competition Businesses That Can Expand Into Multiple Locations
Scalable low-competition business ideas—AI services, ghost kitchens, and niche vending—with validation, SOPs, and local expansion tactics.
Find your corner of the workshop.
Expand your entrepreneurial mindset.
The strategies our people use to run market analyses, build resilient businesses, and launch without a hitch. Educational, non-spammy emails.